The first “edition” of the international awards for interactive marketing, IAB Mixx Awards 2015 in Bulgaria, took place yesterday in Cinegrand Movie Theatre. The mobile application of Sopharma Zdravi took the digital Oscar in the category Mobile, and it was the only nominated mobile application among 42 applications for participation in the awards in this category. In the category Social, in which it also participated, #Zdravi was among the three nominated finalists. IAB Mixx Awards are a standard for achievements in the digital world and they outline the future trends of development.

Sopharma AD has been consistently developing one of its social projects, oriented towards elderly pensioners. Of particular importance for them is the free measurement of vital health parameters such as blood pressure, pulse and respiration in pension clubs in Sofia. Since the beginning of 2014 these activities have included another Sofia district. A nurse of Sopharma AD assists for the regular measurement of blood pressure and pulse of elderly patients at the center for disabled and pensioners at Nadezhda District.

More than 50 children participated in great spirits and sportsmanship. The children received many gifts and awards, which left them very happy. As a bonus, the weather was wonderful and brought delight to the participants, guests, and organizers.

The European Generic and Biosimilar Medicines Association (EGA), a member of which is the Bulgarian Generic Pharmaceutical Association (BGPharmA),and the Spanish Generic Medicines Association (AESEG) announced at a meeting in Madrid their engagement to increase Spanish patients' access to generic and biosimilar medicines, highlighting the importance of introducing measures that will increase access to high quality medicines and remove market barriers.

Sopharma's social activity oriented towards elderly people and children of inferior social status is being continuously developed and is extending. Women from the Pensioners' Club in qt. Nadezhda jointly with Hristo Botev - 1917 Community Centre in Sofia and with the assistance of Sopharma visited Dragan Manchov Special School in Velingrad. This visit was organized especially with the aim to deliver their presents - hand-knit clothes, Martenitsi, home-made round loaf and sweeties.

As part of the policy of corporate social responsibility and as a sign of support to the Government initiative for provision of free of charge sports activities to the employees by the employers, Sopharma has accomplished another social project.

Government Delegation of Vietnam Visited Today the Largest Bulgarian Pharmaceutical Company Deputy Prime Minister of Vietnam visited the production capacities of Sopharma, including the only plant for ampoules on the Balkan peninsula An official government delegation led by the Deputy Prime Minister of the Socialist Republic of Vietnam visited Sopharma on 03.09.2012 as a part of the program of the visit in Bulgaria.

On 07.11.2012, Sopharma hosted the EACD /European Association of Communication Directors/ Regional Debate in Sofia.

The topic Management of Corporate Reputation attracted both full members of the Association and specialists in the field of communications from large companies and communication agencies.

An exhibition of advertisements from the 1930ies and the 1950ies of the last century can be seen from 25.11.2012 to the end of the year in the art space on the second floor in the trade sector of Sopharma Business Towers.

Unique retro ad posters of foreign cigarette trademarks provoke amazement with the ad messages inadmissible for present-day understanding and regulations. Moving advertising visions with patriotic slogans present the advertising policy of native drug trademarks, insect interceptor and tooth paste from 1932.

The current 2012 was announced for European Year of Active Aging of older persons and solidarity between generations. As part of its corporate social responsibility, a team of Sopharma realizes a number of events in the whole country, where free of charge measurements and conversations for maintenance of good health condition were performed for anyone who wishes – predominantly older persons.