I. Sopharma AD and PRoPR Agencyreceived the awarded for promotion of the mobile application #exsmokerin the category “Online Campaign or Project”.
II. Sopharma AD received the award “Public Communications Investor”.
The largest Bulgarian pharmaceutical company Sopharma AD has been awarded for its contribution to the development of public communications. The awards are given for the 20th anniversary of the Bulgarian company for public relations and are an unexpected recognition by the Association for the active and effective joint creative activities. The certificate has been granted by the current Chairman of the Bulgarian Public Relation Society, Asen Asenov, who conceded the presidency of the Society to Radina Ralcheva in the beginning of 2016.
III.PR Prize 2015
In 2015, Sopharma AD was awarded in three different categories of PR Prize 2015:
- Online Campaign or Project for Zdravi (Healthy) – Sopharma AD, realized for Sopharma AD
- A special award in the category has been granted by b2b Media, , a media partner of PR Prize 2015 and the Ninth PR Festival, for the project “Platform Healthy” of Sopharma AD.
- For participation in the project “I am proud of the work of my parents” – Bulgarian network of the UN Global Compact, realized for the Bulgarian network of the UN Global Compact
#Zdravi (Healthy) with an award from the First Digital Oscars in Bulgaria
The first “edition” of the international awards for interactive marketing, IAB Mixx Awards 2015 in Bulgaria, took place yesterday in Cinegrand Movie Theatre. The mobile application of Sopharma Zdravi took the digital Oscar in the category Mobile, and it was the only nominated mobile application among 42 applications for participation in the awards in this category. In the category Social, in which it also participated, #Zdravi was among the three nominated finalists.
IAB Mixx Awards are a standard for achievements in the digital world and they outline the future trends of development. The winners inspire the Internet community and influence the whole digital industry, as well as everyone who has touched upon the realization of the presented campaigns.
Part of the award is also the free participation of the winners from the Bulgarian edition in the awards of the European and the world edition of the Competition: The IAB MIXX Awards New York and Europe.
