Zdravi, the interactive installation, better known as the "hug machine", is unique and health-promoting innovation, providing both entertainment and urban lifestyle change opportunities.

It is part of the Zdravi comprehensive social platform, promoting healthy lifestyle and including Zdravi mobile application, social network profiles, blog, Zdravi active FB society as well as offline projects.
The social platform itself is one of the programs covered by Sopharma AD strategy for digital social responsibility.