European Generic Association created a communication group

On March 21 at the headquarters of the European Generic medicines Association / EGA / Brussels, was established the Consultative Group for Communications - EGA Advisory group for communications / AGC /.

Sopharma is a member of EGA and as such was among the founders of the AGC. The main purpose of the group will be to identify the best practices, taking into account the difficulties and exchange of experiences during and after the implementation of communication campaigns in the generic industry and production of communication projects and the promotion of those projects at the European level. The goal is that citizens of the European Union to be objectively informed about the quality, effectiveness and affordability of generic drugs.